Turned a new brand into a marketing site and a redesigned product UI for a DevOps platform built for game studios, and kept the rebrand on schedule.
The problem
As the product matured, its visual identity and user experience no longer reflected the company's direction or the quality of the platform. The project needed a complete marketing website redesign, a refreshed product interface, a scalable design system, consistent branding across all customer touchpoints, and coordination between design, development, and stakeholders throughout the rebrand.
What I built
I translated the new brand strategy into a cohesive digital experience by redesigning both the marketing website and the application interface: building the site in Webflow, designing a modern product UI, creating reusable UI patterns, aligning product and website under one visual language, and coordinating development so the rebrand shipped on schedule.
Marketing website
fully redesigned, responsive layouts, modern brand presentation, improved user journey
Product interface
new visual language, improved usability, consistent navigation, refined workflows
Design system
reusable components, typography, colour, spacing and layout standards
Team leadership
coordinated frontend implementation, stakeholder alignment, delivery milestones, consistent quality across releases
Screens
Hard parts
- 01
Unified brand experience
seamless identity across marketing site and application (typography, colour, spacing, interaction patterns)
- 02
Scalable design system
reusable components and standards that support future growth without losing consistency
- 03
Cross-team coordination
designers, developers, and stakeholders aligned to the rebranding timeline
My role
- Product rebranding
- Website development
- UI/UX design
- Design system implementation
- Webflow development
- Frontend architecture
- Team coordination
- Stakeholder collaboration